Putting money where the mouth is - sugar, public health and the advertising industry

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©rclassenlayouts [[www.123rf.com 123rf.com]]</span>Changing behaviour is difficult - particularly amidst million-dollar advertising onslaughts. So fiscal policies for health should involve raising the price of a product to deter its use, or decreasing the price of a product to stimulate use, and income transfers to vulnerable populations to increase affordability of health products and/or services.
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